
3-D has arrived.
Over the next three years, Hollywood will release a whopping 45 movies in 3-D.
James Cameron, the director of
Titanic, is making a new version of the movie in 3-D and tells
Time magazine: "Every film I'm planning to do will be in 3-D."
And Dreamworks Animation, starting with
Monsters vs Aliens Friday, will produce nothing but 3-D movies — a huge leap of faith from the company that made such hits as
Kung Fu Panda and
Shrek.
Hyping the coming "3-D Revolution", Jeffrey Katzenberg of Dreamworks Animation likens the technology to the landmark cinematic advances of the last century.
"There were
two major developments in cinema during the 20th century," he tells the
London Daily Telegraph. "The first came in
the Twenties when silent movies became talkies. The second came in the
following decade, when we went from black-and-white to colour. Now, 70 years
on, we're in the third great revolution: the new generation of 3-D.
"I honestly believe that," he insists. "I really don't think this is an exaggeration."
Separately, he tells the
Wall Street Journal: "This (3-D) is going to bring theatergoers back to the theater."
Of course, it's in Katzenberg's interest to sing the glories of 3-D — his studio has
a lot riding on the technology. And one industry watcher says that how
well Dreamworks'
Monsters vs. Aliens performs when it opens Friday wil be "vital to the long-term potential of 3-D."
The number of 3D-equipped screens in the United States has grown from 100 in 2005 to more than 2,000 today, but that number is less than half than what Katzenberg had projected when he initially committed Dreamworks to an all-3D slate.
Still, so many major releases are planned for 3-D — Cameron's coming Avatar chief among them — that there's no turning back. Some exhibitors who had been slow to join the bandwagon now are convinced that — even if 3-D proves to be a fad — there will be enough high-quality 3-D product in the short run to recoup their expenses...even if enthusiasm wanes in a few years.
Monsters vs. Aliens trailerSkip the box office lines and buy movie tickets online at Fandango.
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